"Pierce Brosnan for Pan Bahar.now if they can get Anne Hathaway or Kate Winslet for washing powder Nirma". "Class never goes out of Style" is the brand line mouthed by Pierce in the Pan Bahar advertisement.

According to an earlier report in Advertising Age India, a directive by the Delhi government requested Bollywood stars not to endorse pan masala. It started with Ashok Kumar and Shammi Kapoor in the iconic 80s ad on Doordarshan, and spanned to Priyanka Chopra in an artistic, monochrome version in the modern era.

The story behind Pierce and his giant face-warmer is that the ex-James Bond has been advertising breath freshener in India.

However much to our shock, this is not the leading Indian advertisement for Bond as he has been beforehand seen in Indian suiting brand, "Reid & Taylor". On the morning of October 6, some urban Indians woke up to giant billboards plastered across their cities of a very familiar Brosnan holding up a can of "Pan Bahar Pan Masala" with the tagline, "Class never goes out of style". From one person suggesting that soon Pierce may shift to Kanpur to another saying that his failure to repay his loans made him take this step, Twitter users came up with hilarious jokes. With pan masala in his hands.

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His name is Bond, James Bond.

Since this morning, Brosnan is tending on twitter after this news has seen light.

- Gina Kholkar (@BabaJogeshwari)"Class never goes out of style". But am I allowed to fancy this granddad-esque version of Pierce?