The watch is available in a new ceramic finish and a variety of new band styles.

"We call it the Apple Watch Series 2 and it has been completely re-engineered", Jeff Williams said. The "Series 2" watch will also get a faster processor and a brighter display for outdoor use.

Because Pokemon Go wasn't already addictive enough on our smartphones, Apple teamed up with Niantic on Wednesday to announce that the most popular mobile game of all time is coming to the Apple Watch as well.

The Apple Watch Series 2 boasts a frame rate of up to 60 fps.

The new version also has a built-in Global Positioning System tracker, that Apple says will fix its location immediately, rather than force the wearer to wait around for the device to get a location, the way most smart watches do. On the other hand, Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) stock made a sharp climb after the announcement. While Apple shipped 1.6 million devices from April to June, the product's growth fell more than 56 percent from the same period in 2015, according to research analyst IDC. The Nike version, however, will offer "deep integration with the new Nike+ Run Club app". This year marks the first time that Apple has seen such declines.

US runs after Russia, seeking Syria peace plan
Such victory, according to the sources, would empower Russian Federation and restore its authority on the global level. The failure to reach a deal is likely to heap pressure on Obama over his handling of the war in Syria .

In the introduction video, Apple insisted on the water resistant feature.

Apple says one of the engineering challenges has been sealing the speaker port, which needs air to work. And if you have an Apple Watch at hand, then there's no need to buy it.

Interestingly, the new Apple Watch Series 2 has already received an Indian price tag of Rs 32,900, while there is a Watch Series 1 would be retailing in the country for Rs 23,900. The new iPhone has a brighter display that the previous version, at 1000 nits.

"And we are just getting started", Apple CEO Tim Cook said. "For many customers, it'll be the best camera they've ever owned", said Philip W. Schiller, Senior Vice President (Worldwide Marketing) at Apple.